Primary e-commerce business
The OT Store
A specialist Australian store curating sensory, learning, movement and everyday support products for families, therapists, educators and schools.
Visit The OT StoreVesari Pty Ltd
Backing brands that make family life better.
We build, invest in and acquire purpose-led e-commerce brands that make everyday life healthier, calmer, more capable and more joyful for children and families.
About Vesari
Purpose first. Growth with care.
At Vesari, we believe a good business should do more than grow. It should contribute something useful to the lives of the people it serves.
We build, invest in and acquire e-commerce brands that put wellbeing at the centre of what they do, particularly for children and families. We are drawn to thoughtful products, trusted communities and founders who care deeply about the problem they are solving.
Our approach has been shaped by operating these businesses ourselves. We understand the practical work behind an e-commerce brand — from product and sourcing decisions to customer experience, fulfilment, marketing and the systems that allow a good business to keep getting better.
Whether we are helping a founder take the next step or taking stewardship of a brand for the long term, the goal is the same: protect what makes it special, strengthen the business around it, and help it reach more of the people it was created for.
Our brands
A growing family of specialist businesses.
Each brand has its own audience and personality, united by a practical focus on supporting children, families, learning, regulation and movement.
Chewelry
Sensory chewables designed to give children a practical, purpose-made way to meet their need to chew.
Visit Chewelry
Little Ears
Comfortable hearing protection created for children who feel better with a little less noise around them.
Shop Little Ears
MiniMe Fitness
An emerging brand with a simple goal: make movement easier to bring into everyday life for kids growing up in an increasingly sedentary world.
Explore MiniMe Fitness
Built in-house
iPro
Our custom operations platform built to extend Shopify across inventory planning, purchasing, reporting and people administration — giving our team better tools for the work that happens behind the storefront.
Work with Vesari
There is more than one way to build what comes next.
We are interested in meeting founders and owners of thoughtful e-commerce businesses with a genuine connection to children, families, learning or wellbeing.
Investment
For founders who want a hands-on partner and additional resources to help a good business grow without losing the reason it exists.
Acquisition
For owners thinking about succession or an exit and looking for a buyer who values the brand, its customers and the work that went into building it.
Support & mentoring
Practical operator-to-operator support for e-commerce businesses working through growth, systems, marketing, product, fulfilment or the next difficult decision.
No polished pitch deck required. If there is a business, opportunity or challenge you think we should know about, a straightforward introduction is enough to start.
Start a conversationContact
Have a brand, an idea or a challenge worth talking about?
Tell us a little about what you are working on and what you would like help with. We are happy to start with a simple conversation.
- Investment or partnership opportunities
- Business acquisition or succession conversations
- E-commerce support and mentoring
Your enquiry is used only to respond to your message and consider the opportunity you have shared with us.
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